July 23, 2020 By Swapnil Suryawanshi




Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA within the United States, and by Philip Morris International outside the United States. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant. 

What are the different types of Marlboro cigarettes :

  • Reds: Full flavors. Classic. …
  • Golds: Lights. People might use “gold” and “light” interchangeably.
  • Slivers: The ultra-lights.
  • Blacks: A bold version of regular marlboros. …
  • 72’s: Same as a red but shorter. …
  • No. …
  • Edge: Mild marlboro cigarette.
  • Southern Cut: A sweeter blend of marlboro’s.

Marlboro Friday refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share.

OwnerPhilip Morris USA in the U.S.Philip Morris International outside of the U.SIntroduced: 1920Product typeCigaretteProduced byPhilip Morris USA in the U.S.Philip Morris International outside of the U.SParent companiesPhilip Morris InternationalPhilip Morris USA.

What are Marlboro white :

Marlboro Medium cigarettes were created to form a middle ground between Marlboro Reds and Marlboro Lights. They have the same signature Marlboro tobacco blend but with slightly less tar and nicotine than the Reds. They are marketed in a white pack with a smaller red Marlboro crest than Reds.

History :

Marlboro cigarettes in a packA cigarette and a pack of Marlboro Silver Pack (previously called Ultra Lights until the light name was banned as deceitful)

In 1846, British tobacconist Phillip Morris opened a shop on Bond Street, London, UK, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London. The company being called Phillip Morris Companies Inc. at the time, the owners chose a simple name for the cigarette: Marlboro.

Advertising :

In the 1920s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market. To this end, the filter had a printed red band around it to hide lipstick stains, calling it “Beauty Tips to Keep the Paper from Your Lips”.

Sport sponsorship :

Formula One :

BRM P180: Marlboro’s motorsport sponsorship started with the BRM Formula One team in 1972Marlboro colours first appeared on a McLaren in the 1974 season. This is Emerson Fittipaldi driving the McLaren M23 at the 1974 British Grand PrixThe Marlboro sponsored Ferrari of Michael Schumacher in 2001

Marlboro is well known for its association with motor racing. This started in the 1972 season with the sponsorship of Formula One team BRM. The first win for a Marlboro-sponsored F1 car was achieved at the 1972 Monaco Grand Prix by Jean-Pierre Beltoise driving for BRM. In 1973 and 1974, the cigarette giant backed Frank Williams Racing Cars team, whose cars were registered as Iso-Marlboro.

Grand Prix motorcycle racing :

Wayne Rainey on a Yamaha YZR500 in 1990.

Marlboro entered the Grand Prix motorcycle racing in the seventies as personal sponsor of riders like Giacomo AgostiniAngel Nieto and Jarno Saarinen. In 1976, Marlboro backed Agostini’s team, who raced MV Agusta bikes with little factory support.

24 Hours of Le Mans :

Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France).

Marlboro in Canada :

Philip Morris sold the Canadian rights to the “Marlboro” name to Imperial Tobacco Canada in 1932. After the brand’s successful American relaunch in the 1950s – which later became well known to Canadians through exposure to the brand’s international sponsorships and advertising – Philip Morris tried several legal manoeuvres in attempting to reacquire the Canadian rights, to no avail. Imperial Tobacco continues to sell a line of cigarettes under the Marlboro name in Canada.

External links :

A Japanese pack of Marlboro Ice Blast. This mentholated cigarette also contains a menthol capsule in the filter that can be cracked open by the smoker.